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Here is a list of published articles on DR written by President, Ian French.
Click on the title to view the article.

 
 
Twenty-Four Tips For Dynamic DRTV
How to Make Brand-Based DRTV That Sells
How To Write Irresistible Offers
Why DRTV Works
Why You Should Always Test Your Creative
A Primer On Direct Response Television
How To Protect Your Brand (And Produce Great DRTV)
Time To End the War Between Direct Response And General Advertising
Why More is Definitely Better in DRTV