Sandy, a passionate entrepreneur at heart, is the CEO and co-founder of Northern Lights. He has been at the forefront of the DR industry and has actively participated in its remarkable growth over the last two decades.

Driven by his client-focused philosophy of accountability, integrity and results, Sandy has built an agency dedicated to creating successful DR campaigns. Today, Northern Lights has earned the reputation as the “go to” brand DR agency – whether it's for multinationals trying to expand market share, nonprofits striving to grow its donor base, or mid-sized businesses trying to launch a unique product.

Sandy is a frequent speaker at major North American conferences and contributor to a variety of top-industry publications.

Ian is President of Northern Lights Direct Response.

With his brother, Sandy, he co-founded Northern Lights 25 years ago and built one of the top DR agencies in North America specializing in DR campaigns that deliver a positive ROI and build brand. A sought-after speaker and industry expert, Ian has written and spoken extensively on the subject of brand DR for leading-industry publications and conferences.

He is steadfast in his commitment to personal involvement, and clients value his holistic approach to integrated campaigns that incorporates the principles of brand and the science of DR.

A 15-year veteran of Northern Lights, Luc is the diagnostic, analytical and problem-solving engine, and the anchor that provides stability and calm to the agency’s operations and finances.

Also known for his conscientious and meticulous nature, Luc oversees every aspect of the business, from client budgets to new staff hires, with diligence and keen attention to detail. He is also recognized as a trusted leader and mentor to the Northern Lights team.

Having joined Northern Lights over 20 years ago, Jane is the agency’s champion of quality assurance and the glue that holds the office together. Under her watchful eye and with exceptional attention to detail, she oversees the agency’s IT infrastructure and office management.

For a process-driven agency like Northern Lights, Jane plays an integral role in the smooth operation of daily activity, from the security of the company server to ensuring the comfort of the team in their work environment to maximize their efficiency.

With 25 years of direct marketing and management experience, Thomas is a well-recognized and respected direct response strategist and problem-solver. He has held the position of President/COO of Leo Burnett Technology Group, and has managed multiple Direct agencies. Thomas has also developed innovative CRM concepts for Sears “Off Mall” businesses and helped promote Direct Marketing Technology/Experian as CMO.

Craig is a DR professional that continually offers strategic insight and solutions that meet the needs of his clients.

Rebecca is a seasoned, well-respected and well-connected DR media expert with 15 years of experience in the industry. At Northern Lights, she manages a talented and dedicated media team, overseeing all media planning, buying and reporting for our U.S. media clients.

Rebecca is incomparable in her skills, and ability to analyze and provide ongoing strategic counsel to ensure maximum ROI on her client’s media spend. A consummate professional, Rebecca prides herself on providing direct and personal attention to clients while delivering maximum results.

Having worked in the industry for over a decade, Pippa is a seasoned, savvy and respected DR professional. As Vice President, Online & Canadian Media, she oversees the online strategy for all clients, and the management of our Canadian DR media clients.

With her in-depth understanding of the ever-changing online and media landscapes, Pippa brings vast knowledge of both offline and online mediums, and is remarkably skilled at merging them until they coalesce into one sophisticated, integrated DR campaign. Under Pippa's strategic direction and management, clients receive superior account management, and have seen dramatic improvements in their bottom-line ROI.

With 20 years of experience producing DR campaigns, Anna is a talented and production-savvy leader with an unparalleled ability to bring a campaign in on budget and on time. In a hectic business that moves rapidly, she uses her vast experience and client service skills to oversee the production account managers and technical staff. Anna also ensures a smooth production, whether on set, in the edit suite or the design studio.

Both clients and the Northern Lights team benefit from Anna’s commitment to service excellence.

Reporting to and working closely with President, Ian French, Vince manages the creative and design process for Northern Lights’ DR campaigns for both the TV and online channels.

He is an experienced and talented creative director who understands client needs and objectives, and skillfully translates them into compelling and results-driven DR campaigns. A 25-year veteran of the advertising industry, Vince brings a creative flair and energy unmatched by his peers.

After nearly 15 years with Northern Lights, Marlene is one of the longest-serving team members of the agency. In addition to managing the agency’s accounting department, she is heavily involved in the creation of corporate financial policies and procedures, and is responsible for financial reporting within and outside of Northern Lights.

With her astuteness and precision, Marlene keeps the agency’s accounting operations robust and efficient.