Northern Lights DRTV, Direct Response Online & DRTV Media

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	Northern Lights Direct Response Helps The Bradford Exchange Bring the Wild West to Consumers	31/05/2010
	Northern Lights Direct Response Hires Craig Thomas	27/04/2010
	Your Fridge Will Never be the Same!	09/04/2010
	Northern Lights Creates Lavalife DRTV Campaign to Connect Singles	08/01/2010
	Northern Lights Expands Online Team with Two New Hires	18/12/2009
	Nature Conservancy of Canada and Northern Lights Launch Campaign to Save Canadian Ecological Treasures	30/11/2009
	Northern Lights Secures Two DRTV Media Clients	06/11/2009
	Children International Launches Spanish DRTV Campaign Created By Northern Lights Direct Response	23/10/2009
	Plan Canada Says “This Holiday, Give a Goat”	16/10/2009
	Medipac Launches DRTV Campaign Created by Northern Lights	09/10/2009
	Northern Lights Direct Response Creates DRTV Campaign for CoverMe Guaranteed Issue Life	16/09/2009
	Northern Lights named DRTV AOR for SickKids Foundation	29/06/2009
	Nature Conservancy of Canada Names Northern Lights DRTV AOR	17/06/2009

Featured Articles

Can You Afford Not to Test?
The concept of testing is not new. Today, almost every marketing publication is shouting for its readers to test, test, test. But while the message is loud and clear, for the most part, it seems to be all talk and no action. Without ongoing testing, you could be missing out on substantial ROI gains. Find out why it should be an essential component to any marketing strategy. Read More

Five Tips to Optimize Your
DRTV Media Right Now
All systems are go for your new DRTV campaign: plans have been meticulously assembled, rates negotiated, buys placed but regrettably, response rates are lower than expected. Now what? Well, before you hit the panic button, here are five tips proven to increase response rates and dramatically increase your ROI. Read More

How to Unlock the
True Power of DRTV
After watching a DRTV commercial, more than 50% of responders go online for more information. By “bridging the online gap” through the use of landing pages, pay-per-click, search engine optimization, advertorials, email and effective prospect management, our clients have seen response rates increase an average of 34%, and conversions an average of 112% – often with little or no increase in budget. Discover how to increase your ROI through intelligent online integration. Read More