TORONTO: Northern Lights Direct Response Television and Duit Direct have recently launched the Bionica Pain Relief & Healing Gel commercial in the U.S. This new, all-natural, homeopathic pain relief gel developed by Bionica Inc. is using DRTV as its first marketing channel to the consumer.

“More and more companies are using DRTV to generate consumer demand and drive their product into retail,” says Ian French, President and Creative Director, Northern Lights Direct Response Television. “Retailers, especially in the U.S., know that a product that does well in DRTV will also do well at retail.”

The two-minute DRTV commercial is airing nationally across the U.S. – with future plans to air in Canada. The commercial is being supported by an e-commerce website, www.getbionica.com.

“Bionica Gel is an appealing product for DRTV because we can effectively demonstrate its day-to-day usage for the whole family,” says Joe Dias, President, Duit Direct. “Consumer interest in natural products in North America continues to grow and DRTV is the most cost effective way of bringing these products to market.”

Northern Lights Direct Response Television is a full-service DRTV agency specializing in the production of short- and long-form DRTV commercials that sell and build brand. Clients include AboutFace Eyewear, ING DIRECT, Maritime Life, Bell Sympatico, The Shopping Channel and Orange Glo.

Duit Direct specializes in new product development from concept to setting up the back-end. Duit Direct also places DR media in Canada for leading North American marketers, including Smart Cover Cosmetics, National Collectors’ Mint, Biologic Solutions and Media Solution Services.


For further information: Luc Bourgon, Vice President, Northern Lights DRTV, phone toll free: 1.866.501.2105, x225, Email: lbourgon@nldrtv.com; Website: www.nldrtv.com