TORONTO: CHIP Home Income Plan, the leading provider of reverse mortgages, has named Northern Lights Direct Response as its Direct Response Agency of Record (AOR).
As the Direct Response AOR, Northern Lights will lead the charge on the media management, creative and production for CHIP’s DRTV and DR online campaigns.
“Northern Lights shares our passion for advertising that delivers measurable results,” says Greg Bandler, CHIP’s Senior Vice President, Sales and Marketing. “They have demonstrated their ability to help us grow our business. We were particularly impressed with their ability to integrate TV with online and significantly increase both leads and conversions.”
“The integration of DRTV with online is essential to maximizing your investment in TV advertising,” says Ian French, President of Northern Lights. “CHIP is one of the many savvy marketers who has embraced this trend and is already seeing positive results from it.”
Northern Lights Direct Response is a leading brand direct response agency in North America. We offer full turnkey strategy, media, creative and production services in both the U.S. and Canada for Direct Response Television, Direct Response Radio and Direct Response Online campaigns. Clients include: Sports Illustrated, Manulife Financial, BMG Columbia House, Bell, TD Bank Financial Group, DIRECTV, Scholastic and Yves Rocher.
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For further information:
Ian French, President, Northern Lights Direct Response
Phone: 416.593.6104 (x223). Email:
ian@nldrtv.com. Website:
www.nldrtv.com.
