TORONTO: Northern Lights Direct Response Television and Canadian Blood Services took home the Gold award in the Direct Response (DRTV) category at the Canadian Marketing Association (CMA) Awards for the “Save a Life” New Donor Drive DRTV campaign.

The CMA Awards Gala, the largest and most prestigious marketing awards event in Canada, took place last Friday to recognize the most successful campaigns that delivered measured business results.

Canadian Blood Services, a national, not-for-profit charitable organization, experienced extraordinary results from the DRTV campaign created by Northern Lights, exceeding their new blood donor target by a dramatic 60 percent. The organization also saw a 43 percent increase in hits to their website, a reduction in lapsed donors and a percentage rise in unaided brand awareness.

“We are absolutely thrilled to be honored with this award,” says Northern Lights President and Executive Creative Director, Ian French. “Our campaign for Canadian Blood Services is an excellent example of how applying the principles of DRTV can significantly increase an organization’s ROI, as well as reinforce its brand.”

Northern Lights Direct Response Television is a leading brand-based DRTV agency in North America, providing strategy, media buying, creative and production services. Clients include ING DIRECT, Sports Illustrated, BMG Columbia House, Bell, Manulife Financial, TD Bank Financial Group, DIRECTV, Scholastic and Yves Rocher.

For further information:

Ian French , President and Executive Creative Director, Northern Lights Direct Response Television
Phone: (416) 593-6104 x 223. Email: ian@nldrtv.com. Website: www.nldrtv.com.