TORONTO: Northern Lights Direct Response Television (DRTV) has created two separate direct response campaigns, including DRTV commercials and websites, to promote Gunsmoke and Hogan's Heroes, The Collector’s Editions on DVD for New York based Columbia House.

"This project was a true labor of love," says Ian French, President and Creative Director, Northern Lights. "We are honored and pleased that Columbia House selected Northern Lights to bring these landmark television series to market through DRTV. Both series have it all: great writing, fine acting and an unforgettable cast of characters."

According to Ann Marie Resnick, Vice President, Television Library, Columbia House, " Gunsmoke and Hogan's Heroes are exclusive series that Columbia House is offering to the consumer on DVD. We think it will have tremendous appeal to the legions of television fans who want to own these classic award-winning series."

Gunsmoke is the longest running dramatic series in the history of television, airing from 1955 to 1975. The series starred James Arness as Marshall Matt Dillon and was nominated for 15 Emmy awards.
Hogan's Heroes aired from 1965 to 1971 and featured Bob Crane as Colonel Hogan and Werner Klemperer as Colonel Klink. The series received nine Emmy Award nominations.

Media buying is being handled by Koeppel Direct, a direct response television media buying agency based in Dallas , Texas . The DRTV commercials are being tested on national and regional cable.

Northern Lights DRTV is a leading North American DRTV strategy, creative and production agency. Clients include Maritime Life, DIRECTV, Ford, TD Bank Financial Group and ING DIRECT.

For further information: Mr. Ian French, President and Executive Creative Director, Northern Lights DRTV, Phone: (416) 593-6104 x 223. Email: ian@nldrtv.com. www.nldrtv.com. Ann Marie Resnick, Vice President, Television Library, Columbia House. (212) 596-2769. Ann_Marie_Resnick@chcmail.com. www.columbiahouse.com .