TORONTO: Toronto-based Northern Lights Direct Response Television (DRTV) has completed production of a 30-minute infomercial for DIRECTV, a leading direct-to-home satellite provider in the U.S., and its retail partner, RapidSatellite.
The program showcases DIRECTV as the ultimate home entertainment experience, and focuses heavily upon the advantages of satellite vs. cable.
According to Ian French, President and Creative Director of Northern Lights, DIRECTV has become the leading satellite provider in North America by a combination of outstanding products and savvy marketing. “Northern Lights is delighted to add DIRECTV to our growing list of U.S. clients. Companies want the best expertise they can find, no matter where it comes from,” says French.
The campaign is set to air in the U.S. later this month.
Media buying is being handled by Koeppel Direct of Dallas, Texas.
DIRECTV is America’s leading digital multi-channel television service provider. It offers access to hundreds of channels of quality programming in single family homes, condominiums and apartment buildings. DIRECTV also provides television entertainment to tens of thousands of commercial locations, including airports, hotels, restaurants, bars, hospitals and office buildings.
Northern Lights DRTV is a leading brand-based DRTV agency in North America. Clients include ING DIRECT, Columbia House, Bell, Manulife Financial, TD Bank Financial Group and Yves Rocher.
-30-
For further information: Mr. Ian French, President and Executive Creative Director, Northern Lights DRTV.
Toll-free: 1.866.501.2105, x223. Email:
ian@nldrtv.com. Website:
www.nldrtv.com.
