Toronto, ON: Leading direct response (DR) agency, Northern Lights Direct Response, has added two new staff to serve its growing DR Online client base. DR Online is a specialized form of online advertising that Northern Lights provides. Similar to other DR channels, this channel focuses exclusively on direct, measurable ROI results for clients versus traditional, impressions-based online advertising.
Nick Lee has joined Northern Lights as Online Manager and will be heavily involved with the management, analysis and optimization of the agency’s client online campaigns. Nick brings a wealth of senior-level online campaign analysis experience and technical expertise to the team.
Danielle Black has joined Northern Lights in the role of Project Manager, Online. With nearly a decade of experience in the online realm, she will assist in the management and execution of various online client materials and campaigns.
In the last year, Northern Lights has seen their online clients dramatically multiply. “More and more of our clients are beginning to realize the value of Northern Lights’ specialized DR Online services in directly growing their businesses,” says Pippa Nutt, Director, Online Strategy. “Having Nick and Danielle as additions to our team will allow us to continue to provide comprehensive, personalized and high-level service to our online clients.”
Northern Lights Direct Response is a leading brand direct response agency. We offer full turnkey strategy, media, creative and production services in both the U.S. and Canada for Direct Response Television, Direct Response Online and Direct Response Radio campaigns. Clients include: Manulife Financial, Plan Canada, Sports Illustrated, Porter Airlines, World Society for the Protection of Animals,Canada Life, Lavalife, NutriSystem and SickKids Foundation. For more information, visit www.nldrtv.com.
-30-
For further information:
Pippa Nutt, Director, Online Strategy, Northern Lights Direct Response
Phone: (416) 593-6104 x 231. Email:
pnutt@nldrtv.com. Website:
www.nldrtv.com.
