TORONTO: Northern Lights Direct Response has announced the hiring of Elizabeth (Liz) Lem as Media Buyer/Planner.

Lem joins an expanding North America media team and will handle direct response media buying and planning for the agency. She will be based out of the Toronto office and will work with Northern Lights’ Fortune 1000 clients.

As an award-winning media buyer/planner, she brings several years of industry experience, including strategy and analytics. Her past clients include Dell, ING and CHIP Home Income Plan.

“Liz’s relationships with broadcasters, eye for detail and astute planning and buying capabilities are what set her apart from other buyers,” says Jack McFadden, Vice President, Client Services. “She will bring great value to both our agency and clients.”

Lem is eager to work with Northern Lights. “I’m looking forward to joining such a talented team and working with Northern Lights’ roster of clients. It is wonderful to be part of an agency that provides a fully integrated approach to direct response through TV, online and radio,” she says.

Northern Lights Direct Response is a leading brand direct response agency in North America with offices in Toronto and Chicago. We offer full turnkey strategy, media, creative and production services in both the U.S. and Canada for Direct Response Television, Direct Response Radio and Direct Response Online campaigns. Clients include: Sports Illustrated, Manulife Financial, BMG Columbia House, Bell, TD Bank Financial Group, DIRECTV, Scholastic and Yves Rocher.

For further information:

Northern Lights Direct Response: Jack McFadden, Vice President, Client Services
Phone: 416.593.6104 (x239). Email: jmcfadden@nldrtv.com. Website: www.nldrtv.com.