TORONTO: Northern Lights Direct Response Television (DRTV) of Toronto has created two DRTV commercials for Grey Power Insurance Brokers, a Stouffville-based insurance provider that specializes in meeting the financial and insurance needs of Canadians 50 years of age and over. The 60- and 30-second commercials are part of Grey Power’s first DRTV campaign.
“We hope the commercials will reinforce our presence, and provide the solution for mature Canadians who are looking for a financial and insurance company that takes their needs and concerns to heart,” says Ron Griffiths, President and CEO of Grey Power.
Ian French, President and Creative Director of Northern Lights, believes that DRTV is the ideal medium for Grey Power to market their services. “Grey Power has made the right choice by following in the footsteps of other insurance and financial institutions that have added DRTV to their marketing mix,” says French. “We have seen from past experience that DRTV commercials deliver excellent results for companies in this industry.” Northern Lights also produced the direct response campaigns for Manulife Financial, TD Bank Financial Group and ING DIRECT.
The campaign is set to air this week in Canada.
Northern Lights DRTV is a leading brand-based DRTV agency in North America . Clients include ING DIRECT, Columbia House, Bell, Manulife Financial, DIRECTV, TD Bank Financial Group and Yves Rocher.
Grey Power Insurance Brokers is based in Stouffville, Ontario, with offices across Canada. It offers insurance and financial services to Canadians 50 years of age and over, including auto, home, travel and health products.
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For further information: Mr. Ian French, President and Executive Creative Director, Northern Lights DRTV.
Phone: (416) 593-6104 x 223. Email:
ian@nldrtv.com. Website:
www.nldrtv.com.
