TORONTO: Grey Power Insurance Brokers has again turned to Northern Lights Direct Response Television to create its second direct response television (DRTV) campaign.
The two 60-second commercials will promote Grey Power's insurance services designed for individuals 50 years of age and over.
"Northern Lights made our last campaign a huge success," says Ron Griffiths, President and CEO of Grey Power. "It exceeded our expectations and we are excited to be working with them on our new campaign."
For Ian French, President and Executive Creative Director of Northern Lights, the success of Grey Power's first foray into DRTV is not surprising. "DRTV traditionally performs very well for financial and insurance companies," says French. "There was no reason to believe that Grey Power would be an exception - the company offers a specialized product that fulfills the needs of the mature population."
The campaign is set to rollout in February 2006.
Northern Lights Direct Response Television is a leading brand-based DRTV agency in North America. Clients include ING DIRECT, Columbia House, DIRECTV, Sports Illustrated, Bell , Manulife Financial, TD Bank Financial Group, Scholastic Inc. and Yves Rocher.
Grey Power Insurance Brokers offers insurance and financial services to mature individuals, including auto, home, travel and health products.
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For further information:
Mr. Ian French, President and Executive Creative Director, Northern Lights Direct Response Television.
Phone: (416) 593-6104 x 223. Email:
ian@nldrtv.com. Website:
www.nldrtv.com.
