TORONTO: Grey Power Insurance Brokers Inc. has chosen Northern Lights Direct Response Television (DRTV) to create their first DRTV campaign in Canada. The 60- and 30-second direct response television commercials will promote Grey Power’s insurance services, including auto, home, travel and health products for Canadians 50 years of age and over.

Based in Stouffville, Ontario, and with offices in provinces from Alberta to the Maritimes, Grey Power specializes in meeting the financial and insurance needs of the mature, Canadian market. “We want mature Canadians to know that there is an insurance provider that understands and is dedicated to their needs,” says Ron Griffiths, President and CEO of Grey Power.

Working with financial and insurance corporations is familiar territory for Northern Lights, which has recently created direct response campaigns for Manulife Financial, TD Bank Financial Group and ING DIRECT. Ian French, President and Creative Director of Northern Lights, believes Grey Power has made a wise choice by turning to DRTV. “Direct Response television has proven to be a very cost-effective way of marketing insurance. We are confident it will perform well for Grey Power.”

The campaign is set to roll-out mid-March, 2005.

Northern Lights DRTV is a leading brand-based DRTV agency in North America . Clients include ING DIRECT, Columbia House, Bell, Manulife Financial, DIRECTV, TD Bank Financial Group and Yves Rocher.

For further information: Mr. Ian French, President and Executive Creative Director, Northern Lights DRTV.
Phone: (416) 593-6104 x 223. Email: ian@nldrtv.com. Website: www.nldrtv.com.