TORONTO: Northern Lights Direct Response Television has just completed production on a long-form DRTV commercial for New Jersey-based, Hydro-Industries. The direct response spot promotes the ReelSmart AutoRewind Hose Reel – an innovative new product that uses water pressure to automatically rewind your hose.

“People love gardening, but hate dragging out and then rewinding a heavy, dirty garden hose. The ReelSmart automatically rewinds your hose, eliminating all the work and putting the pleasure back into gardening and yard work.” says Robert Kramer, Vice President Sales & Marketing, Hydro-Industries.

The infomercial is set to air in early April 2004 – just in time for the spring/summer gardening season.

“There are so many great features to the ReelSmart Hose Reel that I know will appeal to consumers and have them placing an order,” said Ian French, President and Creative Director, Northern Lights Direct Response Television. “The product’s mass appeal is perfect for TV, and the commercial effectively demonstrates all of ReelSmart’s exceptional characteristics. I expect it to do very well.”

Hydro-Industries is an innovative consumer products company in the Hose Reel segment of the Outdoor Gardening market. Northern Lights Direct Response Television is a full service DRTV agency specializing in the creative and production of short and long-form DRTV commercials. Clients include AboutFace Eyewear, ING Direct, Maritime Life, Bell Sympatico, The Shopping Channel and Orange Glo.


For further information: Sandy French (Mr.), CEO, Northern Lights Direct Response Television, toll free: 1.866.501.2105, x222. Email: sfrench@nldrtv.com. Website: www.nldrtv.com