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FOR IMMEDIATE RELEASE
January 8, 2010
 
“Northern Lights Creates Lavalife DRTV Campaign to Connect Singles”

TORONTO: Lavalife is giving singles something to look forward to in 2010 with a new direct response television (DRTV) campaign created by Northern Lights Direct Response.

The dynamic, 30-second DRTV commercial promotes Lavalife’s popular phone service, Lavalife® Voice, and will air in both Canada and the U.S starting January 11. In Canada, the spot will air in both English and French.

“This campaign focuses on the excitement, variety and ease of use of Lavalife Voice,” says Karen Hannah, Director for Lavalife.

Ian French, President of Northern Lights, is proud of their ongoing relationship with Lavalife. “It’s always a pleasure to work with a client whose product or service fits so well with DRTV,” says French. “We used a fresh creative to communicate Lavalife’s prominent brand in the singles market, and look forward to seeing the results.”

Northern Lights Direct Response is a leading brand direct response agency in North America. We offer full turnkey strategy, direct response media, creative and production services in both the U.S. and Canada for Direct Response Television, Direct Response Online and Direct Response Radio campaigns. Clients include: Sports Illustrated, John Hancock, Bell, Manulife Financial, Porter Airlines, SickKids Foundation, TD Bank Financial Group, DIRECTV, Scholastic and Yves Rocher. For more information, visit .

Lavalife is ranked the #1 dating brand in Canada and is a leading provider of multi-channel dating products. Lavalife connects, engages and entertains through a variety of web, voice and mobile offerings. Founded in 1987, Lavalife Corp. markets its products and services across the United States, Canada and Australia. Lavalife's open-minded approach to online dating allows singles to choose how they want to "click" by offering three unique and distinctive communities: dating, relationships and intimate encounters. Lavalife has attracted millions of unique members who exchange 1.3 million messages every day. For more information, visit .

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For further information:

Ian French , President, Northern Lights Direct Response
Phone: (416) 593-6104 x 223. Email: . Website: .