TORONTO: Northern Lights Direct Response Television has produced two Direct Response Television commercials for Maritime Life, the new owners of the Liberty Health business. Both spots promote FlexCare, the Maritime Life Consumer Health Insurance Plan.

According to Bob Doyle, Senior Product Manager Consumer & Small Business Markets at Maritime Life, the company wanted to build upon the success of last year’s FlexCare DRTV campaign – also produced by Northern Lights DRTV.

“We tried DRTV for the first time last year and it was a tremendous success. This time we wanted to build on that success while also informing consumers that Maritime Life is the new owner of the Liberty Health business.”

According to Northern Lights President and Creative Director, Ian French, the strategy was to stay with what had proven successful in the past. “We knew from past experience which creative treatment would make the phones ring so we stayed as close as possible to that.”

The commercial features a man and a woman explaining that government health insurance only covers basic health care needs and explaining the importance of having supplemental health insurance. A host then appears on camera encouraging the viewer to call for a free, no obligation, information package.

Northern Lights DRTV is a Toronto-based DRTV production company specializing in short and long-form DRTV commercials and infomercials. Clients include Thane International, Panasonic, Maritime Life and Bell Sympatico.


For further information: Mr. Ian French, President and Executive Creative Director, Northern Lights DRTV, phone toll free: 1.866.501.2105, x223, Email: ian@nldrtv.com; Website: www.nldrtv.com