TORONTO: Northern Lights Direct Response has created a direct response television (DRTV) campaigns for Medipac Travel Insurance, and will also handle the national direct response media buy.

The 60-second DRTV commercial for Medipac, a travel insurance company exclusively endorsed by the Canadian Snowbird Association and Royal Canadian Legion, promotes their affordable and comprehensive plans, and free travel insurance guide. Medipac also covers most stable pre-existing conditions, regardless of age. Viewers are driven to an 800 number and www.trustmedipac.com.

“Our goal is to position Medipac as the choice for experienced Canadian travellers, and increase brand recognition,” says Chris Bradbury, Vice President for Medipac. “DRTV is the perfect medium to accomplish that.”

Ian French, President of Northern Lights, agrees. “Medipac has harnessed the power of DRTV, a medium that, in our long history in the insurance category, has proven to be highly effective at not only driving qualified leads, but brand-building,” he says. “And behind Medipac’s DRTV campaign is a product that is well-respected and invaluable to Canadian travellers.”

Northern Lights Direct Response is a leading brand direct response agency in North America. We offer full turnkey strategy, direct response media, creative and production services in both the U.S. and Canada for Direct Response Television, Direct Response Online and Direct Response Radio campaigns. Clients include: Sports Illustrated, John Hancock, Bell, Manulife Financial, TD Bank Financial Group, DIRECTV, Scholastic and Yves Rocher. For more information, visit http://www.nldrtv.com.

For further information:

Ian French, President, Northern Lights Direct Reponse
Phone: (416) 593-6104 x 223. Email: ian@nldrtv.com. Website: www.nldrtv.com.