About Us
Our Values
Our Services
Clients
Client Campaigns
Nonprofit Organizations
Principals
News Room
Careers
Contact Us
 
FOR IMMEDIATE RELEASE
November 30, 2009
 
“Nature Conservancy of Canada and Northern Lights Launch Campaign to Save Canadian Ecological Treasures”

Toronto, ON: Nature Conservancy of Canada (NCC), the leading land conservation organization in Canada, is set to launch an integrated direct response (DR) campaign developed by Northern Lights Direct Response.

The campaign includes a 30-minute, 120- and 60-second DRTV commercial, a 30-second PSA and a direct response online campaign.

Northern Lights will also handle both the DRTV and online media buys.

Hosted by Denise Donlon, the 30-minute DRTV commercial also includes a list of Canadian celebrities, such as: Ryan Reynolds, Jason Priestley, William Shatner and Rachel Blanchard.

The goal of the DR campaign is to recruit monthly donors to help NCC in their fight to protect Canada’s most ecologically sensitive areas. Viewers are driven to a 1-800 number and .

“This campaign will help the Nature Conservancy of Canada recruit more monthly donors, as well as raise awareness for our brand and the cause of land conservation in Canada,” says Jill Murray, Associate VP of Direct Marketing and Support Services.

Ian French, President of Northern Lights, is proud of the project. “What we created is a DR campaign for NCC that carefully integrates and creatively aligns the DRTV commercial with the microsite for maximum effectiveness,” says French. “Our work with NCC is representative of exactly what Northern Lights specializes in: integrated brand DR campaigns.”

The NCC campaign will launch this week.

Northern Lights Direct Response is a leading brand direct response agency. We offer full turnkey strategy, media, creative and production services in both the U.S. and Canada for Direct Response Television, Direct Response Radio and Direct Response Online campaigns. Clients include: Manulife Financial, Plan Canada, Sports Illustrated, Porter Airlines,  World Society for the Protection of Animals,Canada Life, Lavalife, Sun Life Financial, NutriSystem and SickKids Foundation. For more information, visit .

The Nature Conservancy of Canada (NCC) is Canada’s leading land conservation organization. Since 1962, NCC has helped to protect more than two million acres (800,000 hectares) of ecologically significant land nation-wide. Visit for more information.


-30-

For further information:

Ian French, President, Northern Lights Direct Reponse
Phone: (416) 593-6104 x 223. Email: . Website: .