TORONTO: Northern Lights Direct Response has been named direct response television (DRTV) agency of record for the Nature Conservancy of Canada (NCC), the leading land conservation organization in Canada.
 
Northern Lights will be responsible for creating NCC’s long-form and short-form DRTV and DR online campaigns, as well as managing the media buy.

“We were impressed with Northern Lights’ nonprofit experience and full-service offering,” says Lynn Gran, Vice President, Marketing and Philanthropy for NCC. “We’re looking to them to help us create and execute a fully integrated DR campaign, leverage the NCC brand and broaden our reach.”

Ian French, President of Northern Lights, is energized about the opportunity. “This is a wonderful opportunity to partner with one of the most dynamic and successful nonprofit organizations in Canada. We’re terribly excited about the chance to put our skills to work by building an integrated brand DR campaign for NCC,” says French.

Northern Lights Direct Response is a leading brand direct response agency. We offer full turnkey strategy, media, creative and production services in both the U.S. and Canada for Direct Response Television, Direct Response Radio and Direct Response Online campaigns. Clients include: Plan (formerly Foster Parents Plan), Sports Illustrated, World Society for the Protection of Animals, Manulife Financial, BMG Columbia House, Bell, TD Bank Financial Group, DIRECTV, Scholastic and Yves Rocher.

The Nature Conservancy of Canada (NCC) is Canada’s leading land conservation organization. Since 1962, NCC has helped to protect more than two million acres (800,000 hectares) of ecologically significant land nation-wide. Visit www.NatureConservancy.ca for more information.

For further information:

Ian French, President, Northern Lights Direct Reponse
Phone: (416) 593-6104 x 223. Email: ian@nldrtv.com. Website: www.nldrtv.com.