TORONTO: Northern Lights Direct Response Television has created the first direct response television (DRTV) campaign for Novartis Nutrition’s OPTIFAST weight loss program.

OPTIFAST is a clinically-proven, medically-monitored weight loss program that treats the whole person, and not just his/her eating habits.

Hosted by OPTIFAST Medical Director, Dr. Mastbaum, the 120- and 60-second DRTV commercials ask viewers to “imagine the difference” and call for a free, no-obligation consultation. The commercials include dramatic before-and-after photos, as well as awe-inspiring, real-life testimonials from people who have won the battle against obesity by losing up to 200 lbs. with OPTIFAST and keeping the weight off.

“The work Northern Lights has put into the campaign is outstanding. The commercials are hopeful, powerful and reflect the OPTIFAST brand. We’ve enjoyed working with them, and we’re very excited about the campaign launch,” says Jenny Sopousek, Director of Marketing for Novartis Nutrition. “We’re also very proud of the testimonials and their achievements. We wanted to showcase them because they are truly remarkable people who have set an example by reclaiming and transforming their lives.”

Ian French, President and Executive Creative Director for Northern Lights, is equally enthusiastic. “Many people have already put their trust in the OPTIFAST brand. It offers a return to health and happiness for people who are struggling with obesity and feeling hopeless,” says French. “Viewers will be uplifted by the poignancy and positive energy of the campaign.”

Northern Lights Direct Response Television is a leading brand-based DRTV agency in North America, providing strategy, media, creative and production services. Clients include ING DIRECT, Manulife Financial, BMG Columbia House, Lavalife, Bell, TD Bank Financial Group, DIRECTV, Scholastic and Yves Rocher.

For further information:

Mr. Ian French, President & Executive Creative Director, Northern Lights Direct Response Television
Phone: (416) 593-6104 x 223. Email: ian@nldrtv.com. Website: www.nldrtv.com.