TORONTO: Plan Canada is set to launch two short-form direct response television (DRTV) campaigns created by their DRTV agency of record, Northern Lights Direct Response, who will also handle the media buy.
Gifts of Hope is an animated DRTV commercial, designed to promote Plan Canada’s Gifts of Hope catalogue. The commercials encourage viewers to celebrate the holidays and the special people in their lives by giving life-changing gifts in their names for the world’s most impoverished children. Gifts of Hope include goats, cows, mosquito nets, tool-and-seed kits and girls’ scholarships.
Because I Am a Girl tells the story of Hélène, a five-year-old girl in Benin who, because she is a girl, must work instead of going to school like her brother. The DRTV commercial is hosted by Plan Canada supporter and Olympic gold medalist, Jennifer Heil.
Ian French, President of Northern Lights, is a firm believer in DRTV for the organization. “DRTV has been a very powerful tool for Plan Canada to build awareness, boost sponsorship numbers and drive gift-giving. We anticipate both spots to help Plan further their mission,” says French.
Both DRTV campaigns will launch next week.
Northern Lights Direct Response is a leading brand direct response agency. We offer full turnkey strategy, media, creative and production services in both the U.S. and Canada for Direct Response Television, Direct Response Radio and Direct Response Online campaigns. Clients include: Sports Illustrated, World Society for the Protection of Animals, Manulife Financial, BMG Columbia House, Bell, TD Bank Financial Group, DIRECTV, Scholastic and Yves Rocher.
Plan, one of the world’s largest child-centered international development organizations, works to help improve the lives of children and their communities in more than 45 of the world’s poorest countries and aims to assist people in breaking out of the cycle of poverty. It has no religious, political or governmental affiliation. For more information on Plan Canada, please visit plancanada.ca.
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For further information:
Ian French, President, Northern Lights Direct Response
Phone: (416) 593-6104 x 223. Email:
ian@nldrtv.com. Website:
www.nldrtv.com.
