TORONTO: Northern Lights Direct Response Television has completed a DRTV campaign for New York-based Sports Illustrated magazine.
The 60- and 120-second spots are designed to sell subscriptions to the famed sports publication.
According to Northern Lights President and Creative Director, Ian French, working for Sports Illustrated is an honor. "Not only is Sports Illustrated the world's premier sports magazine, they are also very savvy direct marketers. We feel privileged that Northern Lights was chosen to execute this important subscriber acquisition campaign."
The campaign is now on air.
Northern Lights DRTV is a leading brand-based DRTV agency in North America. Clients include ING DIRECT, Columbia House, Bell, Manulife Financial, DIRECTV, Scholastic and Yves Rocher.
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For further information: Mr. Sandy French, CEO, Northern Lights DRTV.
Phone: (416) 593-6104,
x222, Email:
sfrench@nldrtv.com;
Website:
www.nldrtv.com 
