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FOR IMMEDIATE RELEASE
November 6, 2009
 
“Northern Lights Secures Two DRTV Media Clients”

Toronto, ON: Northern Lights Direct Response has been selected as the direct response television (DRTV) media buying agency for two new media clients, Acorn Stairlifts and Santas Choice.

The short-form DRTV campaign for Acorn Stairlifts will promote their state-of-the-art electric stairlifts, and will launch this month in Canada.

The two seasonal Santas Choice DRTV campaigns will launch this year to promote their pre-paid holiday food program: one for Festive Bounty in the U.S. for Thanksgiving this month, and the other for the Santas Choice holiday hamper program in Canada for December. Both Festive Bounty and Santas Choice give families the opportunity to put their groceries and gifts on layaway.

“We’re pleased to have added these two companies to our roster of media clients this year, and look forward to delivering great results”, says Jeff Havercroft, Senior Media Director for Canada.

Northern Lights Direct Response is a leading brand direct response agency in North America. We offer full turn-key strategy, direct response media, creative and production services in both the U.S. and Canada for Direct Response Television, Direct Response Online and Direct Response Radio campaigns. Clients include: Sports Illustrated, John Hancock, Bell, TD Bank Financial Group, DIRECTV, Scholastic and Yves Rocher. For more information, visit .

 

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For further information:

Jeff Havercroft, Senior Media Director, Northern Lights Direct Response
Phone: (416) 593-6104 x 230. Email: . Website: .