TORONTO: After a formal RFP process, SickKids Foundation has appointed Northern Lights Direct Response as its direct response television (DRTV) agency of record.
 
Northern Lights will provide DRTV strategy, media planning and buying, creative and production services for SickKids Foundation, the fundraising organization for The Hospital for Sick Children.

“We want to build a long-term relationship with an agency to ultimately help us grow our donor base and maximize our ROI,” says Noelle de la Mothe, Director of Acquisition, Annual Giving. “Northern Lights was selected for their extensive experience in the non-profit sector and the full suite of services they bring to the table.”

Ian French, President of Northern Lights, is thrilled. “We couldn’t be more proud to be partnering with an organization as committed to child health as SickKids Foundation,” says French. “As an agency specializing in integrated brand DR campaigns, this is a perfect fit for us.”

Northern Lights Direct Response is a leading brand direct response agency. We offer full turnkey strategy, media, creative and production services in both the U.S. and Canada for Direct Response Television, Direct Response Radio and Direct Response Online campaigns. Clients include: Plan (formerly Foster Parents Plan), Sports Illustrated, World Society for the Protection of Animals, Manulife Financial, BMG Columbia House, Bell, TD Bank Financial Group, DIRECTV, Scholastic and Yves Rocher.

Established in 1972, SickKids Foundation is the fundraising organization for The Hospital for Sick Children - Canada's most research-intensive hospital and the largest centre dedicated to improving children's health in the country. 

The Foundation's fundraising is driven by the belief that improving the health and wellbeing of children is one of the most powerful ways to improve society.  For the fiscal year ending March 31, 2008, SickKids Foundation made an investment of $67.2 million in children's health research, education and care. A direct result of community support, this is the largest investment in paediatric health care and one of the largest contributions to a hospital anywhere in Canada.  The shared vision of SickKids Foundation, HealthyKids International and The Hospital for Sick Children is "Healthier Children. A Better World."™

For further information:

Ian French, President, Northern Lights Direct Reponse
Phone: (416) 593-6104 x 223. Email: ian@nldrtv.com. Website: www.nldrtv.com.

Sandra Chiovitti, Public Affairs, SickKids Foundation
Phone: (416) 813-8292  Email: sandra.chiovitti@sickkidsfoundation.com