TORONTO: Northern Lights Direct Response Television (DRTV) has produced a DRTV campaign for Systems Paving Franchising, Inc. of Newport Beach, California. The campaign goes to air this month in the U.S.

The 120- and 60-second lead generation commercials are designed to promote the one-of-a-kind, interlocking paving stone driveways, walkways, patios and pool decks that Systems Paving has been creating throughout the United States.

“We selected Northern Lights because they have a proven track record in creating commercials that drive sales and increase brand awareness, and both these elements are important to us,” says Debbie Katz, Marketing Manager of Systems Paving.

According to Ian French, President and Creative Director of Northern Lights DRTV, Systems Paving is ideal for DRTV. “By using dramatic before-and-after photos and customer testimonials, we were able to communicate to viewers how a Systems Paving driveway or pool deck can literally transform a home,” says French. “Now, homeowners across America will see how the Systems Paving brand is synonymous with both quality and beauty.”

Northern Lights DRTV is a leading brand-based DRTV agency in North America. Clients include ING DIRECT, Columbia House, Bell, Manulife Financial, DIRECTV, TD Bank Financial Group and Yves Rocher.

For further information: Mr. Ian French, President and Executive Creative Director, Northern Lights DRTV.
Phone: (416) 593-6104, x223, Email: ian@nldrtv.com; Website: www.nldrtv.com