TORONTO: Northern Lights Direct Response Television has recently created a DRTV campaign to sell British Columbia as the ideal tourist destination, in partnership with Cossette West, Tourism British Columbia’s ad agency of record.
Targeted exclusively at the Californian market, the successful 90- and 60-second DRTV commercials offer exciting information and exclusive travel deals. Viewers are also invited to call Tourism British Columbia’s 1-800 number or go to their website to order a free vacation booklet, the B.C. Escapes Guide.
"Attracting both individuals and families to a destination is all about great visuals, clear benefits and, of course, a risk-free offer - this is why tourism is a perfect category for DRTV," says Northern Lights President and Creative Director, Ian French. "The results of this campaign to date have been incredible. There is no question that this marketing channel has proven itself in terms of results and building the Tourism British Columbia brand."
Northern Lights DRTV is a leading brand-based DRTV agency in North America. Clients include ING DIRECT, Columbia House, Sports Illustrated, DIRECTV, Scholastic and Yves Rocher.
Cossette West is part of Cossette Communications Group, one of the top 15 marketing communications agencies in North America.
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For further information: Mr. Sandy French, CEO, Northern Lights DRTV, 416.593.6104, ext. 222. Email:
sfrench@nldrtv.com.
Website:
www.nldrtv.com.
