TORONTO: UniRush, LLC has selected Northern Lights Direct Response as its DRTV media buying agency for its RushCard pre-paid debit card campaign.

Co-founded by Russell Simmons, the RushCard is a Pre-Paid Visa Debit Card that gives their members access to the financial services they need, and the respect they deserve.

Northern Lights will be responsible for the planning, buying and management of DRTV media for the campaign.

“There are several reasons we chose Northern Lights over other agencies,” says Khyrun Rabbani, Associate Marketing Manager, RushCard Marketing. “They have a thorough understanding of the market, a comprehensive network of relationships and a culture that fits our own—all of these elements will help us reach our acquisition targets and achieve our goals.”

Sandy French, CEO of Northern Lights, is excited about the opportunity. “We’re proud to be partnering with a company that financially empowers Americans, especially during this time of economic uncertainty,” he says. “We believe in the RushCard—it’s a great product whose time has come. Furthermore, we were very impressed by the culture of UniRush—their integrity, transparency and passion for creating and delivering quality products and services. It’s refreshing and inspiring.”

Northern Lights Direct Response is a leading brand direct response agency in North America, offering full turnkey strategy, media, creative and production services in both the U.S. and Canada for Direct Response Television, Direct Response Radio and Direct Response Online campaigns. Clients include: Sports Illustrated, Manulife Financial, BMG Columbia House, Bell, TD Bank Financial Group, DIRECTV, Scholastic and Yves Rocher.

For further information:

Northern Lights Direct Response: Sandy French, CEO
Phone: 416.593.6104 (x222). Email: sfrench@nldrtv.com. Website: www.nldrtv.com.

UniRush, LLC: Jessica Smith, The Axis Agency
Email: jsmith@theaxisagency.com