TORONTO : Northern Lights Direct Response Television is pleased to announce that Vincent Heney is joining the DRTV agency in the role of Creative Director.

Heney will report to and work closely with President and Co-founder, Ian French, who has assumed the role of Executive Creative Director at the agency.

Heney is not entirely new at the company - he has directed several DRTV commercials for Northern Lights in the past, including spots for Manulife Financial, Sports Illustrated, Bell and DIRECTV.

"This is wonderful news for our company and our clients," says French. "Vince is a great director who understands our commitment to creating DRTV campaigns that deliver a measurable return on investment and protect our clients' brands."

Heney is equally enthusiastic about the opportunity. "This is an exciting time for both me and the company," he says. "Northern Lights is one of the premier DRTV agencies in North America. They are rapidly expanding their Fortune 500 client base in the United States and Canada, and I'm thrilled to be a part of this growth."

Northern Lights Direct Response Television is a leading brand-based DRTV agency in North America. Clients include ING DIRECT, Columbia House, Sports Illustrated, Bell, Manulife Financial, TD Bank Financial Group, DIRECTV, Scholastic Inc. and Yves Rocher.

For further information: Mr. Ian French, President and Executive Creative Director, Northern Lights DRTV.
Phone: (416) 593-6104, x223, Email: ian@nldrtv.com; Website: www.nldrtv.com