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DRTV is a powerful fundraising tool. The combination of dramatic visuals, compelling music and irresistible stories takes viewers beyond the headlines and into the very heart of your mission.

In conjunction with a well-designed DR Online campaign, including search and transactional microsites, DRTV is a cost-effective way to acquire committed monthly donors. It's also an excellent tool to support the activities of door-to-door canvassers.

Northern Lights has created many of the most successful, integrated DRTV and DR Online fundraising campaigns on air and online today.

Our clients include:

  • Canadian Blood Services
  • Children International
  • Huntington Society of Canada
  • Interval House
  • International Fund for Animal Welfare
  • Juvenile Diabetes Association
  • Nature Conservancy of Canada
  • Plan Canada
  • Princess Margaret Hospital Foundation
  • Prison Fellowship
  • SickKids Foundation
  • Toronto Humane Society
  • Trout Unlimited
  • World Society for the Protection of Animals (WSPA)
Featured Articles

Can You Afford Not to Test?
The concept of testing is not new. Today, almost every marketing publication is shouting for its readers to test, test, test. But while the message is loud and clear, for the most part, it seems to be all talk and no action. Without ongoing testing, you could be missing out on substantial ROI gains. Find out why it should be an essential component to any marketing strategy. Read More

Five Tips to Optimize Your
DRTV Media Right Now
All systems are go for your new DRTV campaign: plans have been meticulously assembled, rates negotiated, buys placed but regrettably, response rates are lower than expected. Now what? Well, before you hit the panic button, here are five tips proven to increase response rates and dramatically increase your ROI. Read More

How to Unlock the
True Power of DRTV
After watching a DRTV commercial, more than 50% of responders go online for more information. By “bridging the online gap” through the use of landing pages, pay-per-click, search engine optimization, advertorials, email and effective prospect management, our clients have seen response rates increase an average of 34%, and conversions an average of 112% – often with little or no increase in budget. Discover how to increase your ROI through intelligent online integration. Read More

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