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As Direct Mail declines in effectiveness, nonprofit organizations are increasingly utilizing other direct advertising mediums including:
If you are considering these channels to increase your fundraising reach, we can help. As North America’s premier direct response agency, we help organizations apply the power of direct response to non-traditional channels. Our focus is on determining the most efficient channels for your organization, then developing campaigns that engage viewers and deliver a positive ROI. With offices in Toronto and Chicago, Northern Lights Direct Response provides full turnkey strategy, media buying, creative and production services in the U.S. and Canada for Direct Response TV, Direct Response Radio and Direct Response Online campaigns. Below is a select list of nonprofit clients we have worked with:
Direct Mail is declining in effectiveness. However, there is tremendous opportunity for building long-term, meaningful relationships with donors through direct response advertising. If you are interested in discovering more about how our direct response services can help you meet your acquisition targets, please contact: Tom Wilmarth
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