Ian French
President

Ian is President of Northern Lights. With his brother Sandy, Ian started Northern Lights over twenty years ago and built an agency that occupies a unique niche, executing DR campaigns that deliver a positive ROI and build brand.

A sought-after speaker and industry expert, Ian has written and spoken extensively on the subject of brand DR for such publications and organizations as the Direct Marketing Association, Response Magazine, Direct Marketing News, Marketing Magazine, Financial Services Marketing Symposium, The Electronic Retailing Association and Strategy Magazine. Ian and Sandy were also featured in the cover story for DRTV’s leading industry publication, Response Magazine, regarding Northern Lights’ successful DRTV campaigns for Manulife Financial.

Ian states that his responsibility as President is to create DR campaigns that deliver a measurable return on his clients’ investment while protecting their most valuable asset – their brand.

According to Ian,“DR is about much more than simply selling direct. It is also extraordinarily effective at sustaining brand, generating leads, launching new products and increasing retail sales”.