Sandy French
CEO

Sandy has been at the forefront of the direct response business for over two decades.

During that time Sandy and his company have participated in what can only be described as an industry revolution, where DR moved from being the late night staple of the "slicer and dicer" crowd to being embraced by Fortune 1000 companies. Today it is a multi-billion dollar business.

An entrepreneur at heart, Sandy has worked with many of North America's leading companies, including Bell Canada , Manulife Financial, ING DIRECT and New York Life. He has also partnered with leading agencies such as BOS, Cossette, Arnold Worldwide, Grey Worldwide and GWP.

Sandy 's business acumen and drive to make Direct Response Television, Direct Response Radio and Direct Response Online profitable sales channels for his customers have enabled him and Northern Lights to produce some of the most successful DR commercials, including the longest running long-form (Bell Sympatico) and short-form (Manulife Financial) in Canada.

Sandy is a frequent speaker at major North American conferences and also writes for a variety of industry publications.