Sandy French
CEO

Sandy has been at the forefront of the DR business for over two decades.

During that time, Sandy and his company have participated in what can only be described as an industry revolution – where DRTV moved from being a late night staple to being embraced by Fortune 1000 companies. Today it is a multi-billion dollar business.

An entrepreneur at heart, Sandy has worked with many of North America’s leading companies, and partnered with leading brand agencies.

His business acumen and drive to make DR a profitable sales channel for his customers have enabled him and Northern Lights to produce some of the most successful DR campaigns.

Sandy is a frequent speaker at major North American conferences and writes for a variety of industry publications.