Northern Lights is a leading brand direct response agency. We create and implement DR campaigns that drive sales and build brand.
We provide full turnkey strategy, media buying, creative and production services in both the U.S. and Canada for the following three channels:
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Direct Response Television
DRTV is a multifaceted channel, and our expertise covers all aspects of what it entails to achieve response objectives.
Our comprehensive services include: |
- Research & planning
- Strategy
- Creative
- Script writing
- Production: Short- & long-form, multiple languages
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- Short-form media planning & buying
- Long-form media planning & buying
- In-depth tracking & reporting
- Full campaign analysis & optimization
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Direct Response Online
Online is a key component of Northern Lights’ integrated direct response campaigns, merging award-winning creative with a streamlined distribution plan to maximize your return on investment.
Our complete online portfolio includes: |
- Research & planning
- Strategy
- Creative development: Static and rich media ad creation, email campaigns, landing pages and microsites.
- Online media planning & buying
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- Static & rich media advertising
- Email campaigns
- Search engine marketing (SEM)
- Search engine optimization (SEO)
- Detailed analytics
- Full campaign analysis & optimization
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Direct Response Radio
Radio can be a great tool for the right product or service, working synergistically with television and online to increase campaign efficiencies.
Our services include: |
- Research & planning
- Strategy
- Creative direction
- Script writing
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- Production
- Media planning & buying
- In-depth tracking & reporting
- Full campaign analysis & optimization
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