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As a full-service, direct response (DR) agency, we offer strategic planning, media management, and creative and production services for Direct Response Television (DRTV) and Direct Response Online in both the U.S. and Canada.
We create, implement and manage integrated, DR advertising campaigns that combine the principles of brand with the science of DR. We focus on delivering bottom-line, measurable results and a positive return on investment.
Our clients can take full advantage of our complete offering or select just what they need.
To learn more, please click on one of the services below. |
Direct Response Television
More than a decade ago, we coined a phrase to reflect our DRTV work for prominent brand advertisers. We called it Brand Direct Response. This phrase captures the essence of our approach to DRTV: we create TV commercials that combine the principles of brand with the science of DR.
Our expertise covers all formats of DRTV, including:
- Short-form: spots that are 120, 60, 30 and 10 seconds
- Long-form (infomercials): 30-minute programs
Capabilities
We provide the following services:
- Research and planning
- Strategy
(positioning, brand attributes, competitive analysis)
- Creative development
(creative platform, concepts, storyboards)
- Script writing
- Production
(produce, direct, edit, multiple-language adaptation)
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- Versioning, station masters and traffic
- Media planning, buying and management
- In-depth tracking and reporting
- Full campaign analysis and optimization
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Direct Response Online
No channel has grown faster or has had more impact than online – a key component of our integrated, DR campaigns. Our power to reach the right target audience and allow them to opt in to content they find relevant can’t be underestimated. Combined with cost-efficiency and detailed measurability, DR online is an indispensable channel.
Our online services are comprehensive. Like our DRTV services, our DR online campaigns combine the principles of brand with the science of DR. We focus on delivering bottom-line, measurable results and a positive return on investment.
Not only do we understand how to create powerful, stand-alone, DR online campaigns, but we’re one of the few agencies that can bridge the gap between offline and online. This, combined with our very sophisticated tracking and analytics, allows us to deliver remarkable results for our clients.
Our expertise covers all aspects of DR online advertising, including:
- Search marketing
- Transactional microsites and landing pages
- Display advertising: static, rich media and video
- Email
- Advertorials and sponsored editorials
- Social media
- Web analytics
Capabilities
We provide the following services:
- Research and planning
- Strategy
(positioning, brand attributes, competitive analysis)
- Creative development
(creative platform, concepts, storyboards)
- Copy writing
- Design, layout and production
(multilingual adaptations)
- Programming and database creation
- Split A/B and multivariate testing
- Search engine marketing (SEM)
- Search engine optimization (SEO)
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- Digital asset optimization (DAO)
- Social media optimization (SMO)
- Behavioral targeting
- Remarketing
- Media planning, buying and management
- Traffic and distribution
- In-depth tracking and reporting
- Full campaign analysis and optimization
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